Humres Technical Recruitment Limited

Why the best construction talent isn’t saying yes – even when the salary’s right

At Humres, we know that attracting talent goes far beyond job titles and pay brackets. So we asked over 300 construction professionals a simple but revealing question:

“What do you think companies undervalue when trying to attract talent?”

The answers might surprise you – and they offer some serious insight for any employer looking to build a team that sticks.

46% – Recognition & Appreciation

The #1 answer.

Construction professionals want to feel valued for what they bring to the table. It’s not enough to offer a competitive salary – If employees don’t feel seen or acknowledged, they won’t stay long.

A simple “well done” or regular recognition can go a long way toward long-term loyalty.

35% – Transparent Communication

From job ads to onboarding, candidates want clarity.

No one wants to walk into a role only to find it’s completely different from what was advertised. Unclear expectations lead to early exits. Transparency builds trust – before day one even starts.

11% – Focus on sustainability

8% – Access to modern tech & tools

Yes, construction candidates care about the bigger picture.

They want to know the business they’re joining is future-focused – whether that’s investing in environmentally responsible practices or equipping their team with the right tools to do the job well.

What this means for employers

If you’re still relying on salary and job titles to attract talent, you’re missing the mark.

Today’s candidates are paying attention to culture, communication, values, and how a company supports its people.

Want to attract the kind of talent that actually stays?

Start with this checklist:

  • Show appreciation
  • Communicate clearly
  • Invest in your people
  • Don’t underestimate your values

Let’s Build It Right

You’re not just hiring for a role – you’re hiring for impact.

If you’re ready to attract talent that thrives in your business, not just joins it – we can help.

Get in touch and let’s build your team, properly.

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